Why Did I Call This Selective Attention?

First, watch this video. Follow the instructions.




Now that you have watched it, what did you think? Have you seen this before in a psychology course? Did you notice the monkey suit or did you miss the show? 

Selective attention is our ability to tune into relevant info and tune out of the irrelevant. But what if you don't understand the difference between subjectivity and objectivity? Or do you have a vested interest in how something appears to be? While there are several versions of this, I was pleasantly reminded of the video during a colleague's work presentation last summer (hers was contemporary and much cooler but I forgot where the video was from).

I didn't follow the ball movement because I knew it was irrelevant so I waited for the monkey suit and had a moment of quiet beautiful, I'm back in college psychology class nostalgia.

The ball passing oddly enough is the perfect allegory for how to angle and hook your audience so you can guide them to pay attention to and focus on the main show, the man in the monkey suit. 

Selective attention in its truest form refers to our ability to pay attention to what matters as much as it does our ability to ignore things that may not suit an agenda. Sure we all have things we need to get done, but in terms of personal accountability, ethics and values I think it goes without saying the latter is the wrong path. So, with that being said and a little bit more of a narrative around this name, I hope this blog will help readers develop their cognitive abilities in the former so they can apply a bit more critical thought to how they shape the world around them.